Product Design and
Manufacturing
M
Des Programme
Product
Design and Engineering
Duration: 2 years
Core Courses: 36
credits from the following pool
Course Credits
Course Title
PD 201 2:1 Elements of Design
PD 203 2:1 Creative Engineering Design
PD 205 2:1 Materials, Manufacturing &
Design
PD 207 1:2 Product Visualization,
Communication and
Presentation
PD 209 3:0 Product Planning and
Marketing
PD 211 2:1 Product Design
PD 212 2:1 Computer Aided Design
PD 216 2:1 Design of Automotive Systems
PD 218 2:1 Design Management
PD 219 0:3 Mini Design Project
PD 229 0:3 Computer Aided Product
Design
PD 231 2:1 Applied Ergonomics
PD 235 2:1 Mechanism Design
PD 239 0:3 Design and Society
Project: 16 Credits
PD 299 0:16 Design and Fabrication Project
Electives: The balance of credits to make up a minimum of 64
credits required to complete the programme may be
chosen as electives from within or outside the department, with the approval of
the DCC/ Faculty Advisor.
PD 201 (AUG) 2:1
Elements of Design
Visual Language, visual elements, visual perception,
visual deception. Universal principles of design. Theory of colour, studies in form, graphic compositions, grid
structure, spatial analysis and organization. Visual
expressions in nature.
J
Young, F.M., Visual Studies,
Lidwell, W., Holden, K., and
Evans, P., and Thomas, M., Exploring the Elements of Design,
PD 202 (AUG) 2:1
Elements of Solid and Fluid Mechanics
Analysis of stress and strain, failure criteria,
dynamics and vibrations. Control of engineering systems,
elements of fluid mechanics drag and losses, thermal analysis, problems in
structural and thermal design.
J H Arakeri and B Gurumoorthy
Shigley, J.E., Mechanical
Engineering Design, McGraw Hill.
White, F.M., Fluid Mechanics, Tata McGraw Hill.
Gupta, V., Elements and Heat and Mass Transfer, Sage
Publishers.
PD 203 (AUG) 2:1
Creative Engineering Design
Design: definitions, history and modern practice. Design
and society, design and the product life cycle, ecodesign.
Environmental problems related to product design, life cycle assessment, case studies. Methodology for problem solving in engineering
design: recognition, definition, analysis, synthesis, communication and
presentation.
Amaresh Chakrabarti
Jones, J.C., Design Methods, John Wiley, 1981.
Cross, N., Engineering Design Methods, John Wiley, 1994.
Pahl, G., and Beitz, W., Engineering Design, Design Council, 1984.
Brezet and van Hammel, ECODESIGN –
A promising approach to sustainable production and consumption, UNEP Manual.
PD 205 (AUG) 2:1
Materials, Manufacturing and Design
Engineering materials, metals and their properties,
uses, processing methods, design data and applications, selection criteria,
manufacturing and processing limitations, comparative studies. Plastics and composites, types,
classification, properties, processing techniques and limitation, selection of
plastics for specific applications, finishing and surface coating for different
materials.
Satish Vasu
Kailas and Vikram Jayaram
Dieter, G.E., Engineering Design – A Materials and
processing approach, McGraw Hill, 1991.
Ashby, M.F., Materials selection in Mechanical Design, Pergamon press, 1992.
Patton, W.J., Plastics Technology, Theory, Design and
Manufacture, Lenton Publishing Co.
PD 207 (AUG) 1:2
Product Visualization, Communication and Presentation
Object drawing fundamentals, theory of perspectives, exploded views,
sectional views. Fundamentals of lighting, idea
representation and communication methods and pitfalls. Materials, tools
and techniques of representation in various media like pencil, ink, colour etc. Rendering techniques, air
brush illustration. Idea documentation. Fundamentals of photography, video-graphy
and digital media. Dark room techniques. Studio assignments in all the above topics. Mock-up modelling and simulation in
various materials.
J
Geometry of design: Studies in proportion and composition, ISBN : 1568982496
Foundation of Art & Design 1856693759
Earle, J.E., Engineering Design Graphics, Addison
Wesley, ISBN 020111318x.
PD 209 (AUG) 3:0
Product Planning and Marketing
Corporate strategy for product planning, introduction
to marketing, new strategies, market identifications, segmentation and entry,
strategies.
Consumer response measurement, perceptual mapping, brand equity, strategic
product positioning. Estimation of sales potential, product
launching and product life cycle, advertising basics, services and processes.
Fundamentals of consumer behaviour.
N V Chalapathi Rao
Philip Kotler, Marketing
Management
Merle Crawford, C., New Product management
Luck, David J. and Rubin, Ronald S., Marketing
Research
Schiffman and Kanuk, Consumer Behaviour
PD 211 (JAN) 2:1
Product Design
Semiotic studies – product semantics, syntactics,
and pragmatics. Study of expressions, metaphors, feelings,
themes. Study of product evolution, problem
identification, design methods, design process, design brief, concept
generation, concept selection, design and development, product detailing,
prototyping, design evaluation.
J
Papanek, V., Design for the
Real World, Thames & Hudson,
Ulrich, K.T., and
PD 212 (JAN) 2:1
Computer Aided Design
CAD – modeling of curves, surfaces and solids manipulation of CAD
models, features based modelling, parametric/variational modelling, product
data exchange standards. Introduction to CAID, surfaces. Interfacing
for production and tool design, photo rendering and scanning, 3D animation and
morphing, studio exercise in virtual products and systems.
N V Chalapathy Rao and B Gurumoorthy
Zeid,
PD 214 (JAN) 3:0
Advanced Materials and Manufacturing
Design for manufacture, influence of materials, process and tooling on
the design of components manufactured by metal casting, forming and joining,
form design of components, recent developments in casting, machining, forming
and finishing, processing of polymers and ceramics, surface modification of
materials.
Satish Vasu
Kailas
Amstead, B.H., Oswald. P.F., and Begeman, M., Manufacturing Processes, John Wiley 1987.
Bralla, J.C., Handbook of Product Design for Manufacturing,
McGraw Hill, 1988.
Levy, S., and Dubois, L.H., Plastics Production Design Engineering
Handbook, Methuen Inc,
PD 215 (JAN) 2:1
Mechatronics
Introduction to mechatronics
– overview of mechatronic products and their
functioning.
Survey of mechatronical components,
selection and assembly for precision-engineering applications. Study of electromechanical actuators and transducers. Load
analysis and actuator selection for typical cases such as computer peripherals.
Study of electronic controllers and drives for mechanical
products. Interfacing of mechanical and electronic
systems. Design assignments and practical case studies.
J E Diwakar and N
Kuo, B.C., D.C.Motors and Control systems, SRL Publishing Co., 1979.
Kuo, B.C., Step Motors
and Control Systems, SRL Publishing Co., 1979.
PD 216 (JAN) 2:1
Design of Automotive Systems
Classification of automotive systems, interfacing of marketing, design
and manufacturing, converting customer’s needs into technical targets, vehicle
design process milestones with a systems engineering approach, trade-off
studies, manufacturing cost and economic feasibility analysis. Design tools
such as reverse engineering, rapid prototyping, CAD/CAE, Taguchi methods, and
FMEA. Styling concepts and features, ergonomics, packaging
and aerodynamics. Review of vehicle attributes (NVH, durability, vehicle
dynamics, crash safety, etc.). Overview of automotive
technology (body, power train, suspension systems, etc.).
Anindya Deb
Ulrich, K.T., and
Gillespie, T.D., Fundamentals of Vehicle Dynamics, SAE Inc..
Schwaller, A.E., Motor Automotive Technology, Third Edn, Delman Publishers.
PD 217 (AUG) 2:1
CAE in Product Design
Product development driven by concurrent engineering,
role of CAE (Computer-Aided Engineering) in product design. Mathematical
abstractions of products for functionality verification; lumped mass, finite
element, boundary element, and statistical modeling procedures. Use of commercial finite element-based packages for design analysis
and optimization.
Anindya Deb
Bathe, K.J., Finite Element Procedures, Prentice Hall, 1995.
Robert Cook, Finite Element Modeling for Stress Analysis, 1995.
Banerjee, P.K., Boundary Element Methods in Engineering
Science, McGraw Hill.
PD 218 (JAN) 2:1
Design Management
Designers’ perspective of the market, designers and psychological
issues, perception and errors in perception, designers’ sources of product
features: projective techniques to acquire product feature databases. Designer
in a team: human resources issues a designer must know,
designer and competition, collaboration and conflict management, designer in an
organization, designer as an entrepreneur, designers’ knowledge on intellectual
property.
Mary Mathew
Oakley, M. (Ed), Design Management – A Handbook of
Issues and Methods, Blackwell Publication.
PD 219 (AUG/JAN) 0:3
Mini Design Project
A project involving either redesign of an existing
product or conceptualisation of a new product
considering functional, materials and manufacturing, ergonomic, aesthetic and
marketing aspects. Product detailing using CAD/CAID tools. Presentation to mockup level with complete documentation for
purposes of fabrication.
Faculty
PD 221 (JAN) 2:1
Methodology for Design Research
Introduction to design research, a methodology for design research and
its components, types of design research, selecting criteria and its research
methods, understanding factors influencing design and its research methods,
developing design support and its research methods, evaluating design support
and its research methods, associated exercises and tests.
Amaresh Chakrabarti
Blessing, L.T.M., Chakrabarti,
A., and Wallace, K.M., An Overview of Design Studies
in Relation to a Design Research Methodology.
Frankengerger and Badke-Schaub (Eds), Designers: The Key to Successful Product Development,
Springer Verlag, 1998.
Current Literature including papers from Proceedings
of the International Conference in Engineering Design,
PD 229 (AUG/JAN) 0:3
Computer Aided Product Design
Project in re-engineering a product using computer
tools for reverse engineering geometry and intent, design evaluation,
modification and prototyping.
A Ghosal and B Gurumoorthy
PD 231 (JAN) 2:1
Applied Ergonomics
Introduction to ergonomics. Elements of anthropometry, physiology,
anatomy, biomechanics and CTDs. Workspace, seating, hand tool design, manual
material handling. Man-machine system interface, human information processing,
displays and controls, compatibility. Environmental factors, cognitive
ergonomics, principles of graphic user interface design, human error, product
safety, product liability.
Rina Maiti and Dibakar Sen
Sanders and McCormic, Human Factors
in Engineering and Design, Seventh Edn, McGraw Hill,
1992.
Eberts, R.E., User Interface Design, Prentice Hall, 1994.
PD 235 (AUG) 2:1
Mechanism Design
Machines and mechanisms, links, pairs, degrees of
freedom, kinematic chain, inversions. Kinematic analysis of simple
mechanisms by graphical and analytic methods, static force analysis. Dimensional
synthesis of four bar mechanism, application of coupler curves for dwell mechanisms,
two and three position rigid body guidance. Cams, displacement curves and profile
generation. Gears, profiles, cycloidal
and involute, contact ratio. Spur, bevel,
helical, worm gearing. Analysis of gear trains, mechanisms for specific
functions.
Dibakar Sen
and J
Sandor, G.N., and Erdman, A.G., Advanced Mechanism Design,
Volumes I & II, Prentice Hall of India Limited,
Artobolevsky, I.I., Mechanisms in Modern Engineering Design, Vol. I to IV, Mir Publishers,
Mabie, H.E., and Ocvirk, F.W., Mechanisms and Dynamics of Machinery, John
Wiley and sons,
Current Literature
PD 239 (AUG/JAN) 0:3
Design and Society
Independent study/research on a chosen topic by
students under the supervision of faculty members. Presentation of
seminar on work done. The course also includes invited seminars on
various aspects of Product Design and Marketing issues. The Focus is on real
life situations from practicing professionals.
Faculty
PD 299 (JAN) 0:16
Project
Spread over 15 months, commencing immediately after the second
semester. A project involving complete design and prototype
fabrication with full documentation.
Faculty